Meet the Team

Matt Gustafson

Managing Director

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Franchise Owner, Matt Gustafson was born and raised in Florida. Matt graduated from Florida Atlantic University in 2008, went on to gain valuable business experience working in management roles for companies such as FSA Logistix, Forward Air, & Amazon, eventually starting his own businesses in 2022.  Matt became an entrepreneur to have the flexibility to spend more time with his family, while also building a company from the ground up while doing something meaningful in the community that he and his family call home.

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One of the main reasons Matt joined the SAFE HOMECARE family is because he wanted to help families navigate the difficult aging process of their loved ones.  Matt experienced this first hand when his grandmother passed away in 2019 while under hospice care.  It was a very sad moment, but knowing that she was peaceful when she passed meant the world to Matt and his family.
 

Our mission aligns with Matt's belief's of wanting to keep loved ones in their own homes as long as possible where they can age comfortably with grace and dignity.  At SAFE HOMECARE we are focused on providing quality service that exceeds our clients  expectations. We truly mean it when we say that we treat your loved ones like our own family, we go above and beyond to help those in need. 

Brooke Townsend

Director of Marketing

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Brooke, who is also a Native Floridian was born and raised in Martin County, and graduated from Florida Atlantic University.  She worked for Anchor Home Health for 6 years on the Skilled Nursing & Medicare side of the business, transitioned in 2022 to Private Care.  Brooke is well known in the St. Lucie, Martin, & Palm Beach community for going above and beyond expectations to make sure families and loved ones have all of the information that they need in order to make educated decisions in the senior care world.  Whether opting for In-Home care with Safe Homecare, questions about how Home Health or Hospice works, or considering Assisted-Living or Nursing Facilities Brooke has connections all over the Treasure Coast & Palm Beaches and can help hold your hand along the way.  Brooke chose to partner with Safe Homecare as her beliefs also align with our mission to keep loved ones in their homes as long as possible where they can age comfortable with grace and dignity.  She also takes pride in the level of quality care that Safe Homecare brings to this area, as we don't hire anyone that we wouldn't put with our own family, and also go above and beyond to treat your loved ones like family. 

Keri Gustafson

Community Outreach Manager

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Keri, like her husband Matt is also a Native Floridian.  Originally from Palm Beach County, she received her undergraduate degree from the University of Florida, and her masters from University of Central Florida.  Keri is a part-time Speech Language Pathologist, has her own Social Media business that she manages local businesses online presence for, and also works for Safe Homecare specifically with event coordinating and community engagement.  Keri has been a key member of Junior League of Martin County and previously Junior League of Palm Beach County.  Matt & Keri both have two little one's at home that keep them busy when not focused on their careers.  Keri's grandmother struggled with Alzheimer's Disease, which was very tough on her & her family prior to her passing away.  Keri is passionate about helping others who are navigating this process for the first time as it is an eye-opening experience. 

Jenny Ortiz

Operations Manager

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Jenny is originally from New York, moved to Florida in 2004, and brings 20 years of Operations Management experience from the storage industry.  She joined the SAFE HOMECARE family in October 2023 in order to have a better work/life balance, while also having the opportunity to advance her career in a new industry. Jenny has had personal homecare experiences while previously caring for her parents when they could no longer take care of themselves. She knows how difficult the aging process can be on the families and the importance of hiring qualified, licensed professionals to help care for your loved ones. Jenny is used to a high-paced work environment and loves interacting with people. She specializes in hiring and managing our caregivers, which at times can be the most challenging position within the company. She takes pride in helping SAFE HOMECARE provide the highest level of care to our community.